It's F. Scott Fitzgerald in drag. He was the prettiest girl in the show.
Source: vintag.es
The photos were taken in 1916 to help promote The Evil Eye at Princeton's Triangle Club. Fitzgerald was in his third year at Princeton when the musical-comedy troupe performed the bawdy lyrics penned by the future Great Gatsby writer.
In a review of his performance, the Times referred to Fitzgerald as "the most beautiful" girl in the whole production.
Below: F. Scott Fitzgerald with his wife, Zelda.