There is a way to make motion posters into a huge Hollywood marketing tool. Keep trying, you can do it! (Warning: Auto-Sound.)
"Conan The Barbarian" was one of the first attempts at a motion poster. It…could have been better.
- Flying birds in the background.
- Pioneer attempt opening the door for other studios to try too!
- Mostly just a big poster you move around with your mouse.
- Auto-play sound. (NO!)
- Not a GIF but a "sharable" link. There isn't even an embed feature so click thru to see it in motion.
- No ability to save to desktop for sharing later.
"The Hunger Games" realized their target demographic loves social media, home of the GIF, and marketed accordingly.
- Lots of motion.
- Still not a GIF, making it slightly more difficult to share.
- No ability to "Save As".
- Auto-play sound (NO!)
Intrepid fans managed to turn the motion poster into an easily shared GIF.
- No sound.
- Low quality.
- Shorter snippet.
"The Wolverine" is by far the best motion poster to date.
- Gorgeous art.
- Original (not a remake of a poster)
- Subtle motion and hints as to the movie plot.
- Still not a GIF.
- NOT SHAREABLE! (whyyyyyyy?)
- No embed, no "share on social media", definitely no "Save As" option.
- Click thru to Entertainment Weekly to see it in motion